There’s something near Fred Flinstone on this one. Hereford Prime needed some shots of their devoted disciple chef Richie for an upcoming PR campaign and we managed to knock a few frames out between shots and giggles.

Richie Wilson is executive chef at Fire Steakhouse & Bar on Dawson Street, Dublin and Sole Restaurant on Sth William Street also in Dublin, he knows the beef. And is total pro doing plenty of TV and PR work – knew to go straight for the incredible aged 30 day hung Hereford prime beef.

We had a loose brief so left lots of room for square crop, dead space for copy/headlines and an option in frame for portrait orientation. Print lives on!