Dublin Coverage

PR firms don’t need a photographer. They need coverage. They need the shot that lands in the afternoon Press Release, the social post that hits while the room is still warm. The photography is the means. The deliverable is the story.

A PR brief has a logic to it. There’s a narrative, a client, a set of values that need to come through, and a window in which all of it has to land. The image that serves none of that — however technically accomplished — is the wrong image. What’s needed is someone who reads the room early, understands what the coverage requires, and works backwards from there.

Fast turnaround

On-site delivery changes everything for a live event. Images edited and in your hands while the guests are still networking. Ready for the social post, the press drop, the client WhatsApp that needs something good in the next twenty minutes. No waiting until tomorrow morning. No chasing a Dropbox link at midnight. The turnaround is part of the service.

I can also get live stream of image during event to a online shareable gallery. This can be used by anyone on site or elsewhere, it ensures speed and instant updating of socials, LinkedIn or media delivery for any production videos. It’s self coded so a service unavailable anywhere else!

Live Stream Imagery

Liveshot streaming — images delivered directly to your social team as the event unfolds — means the story goes out in real time. The moment happens, it gets captured, it gets to the right person, it goes live. That’s the window PR works in and it’s where this service is built to operate.

Retained relationships with agencies work well here. Consistent delivery, brand familiarity built over time, a photographer who already knows the client, the tone, and what good looks like for this particular account.