Pano-rama

Some spaces refuse to fit in a viewfinder. Sweeping coastlines, gargantuan cathedral interiors inexplicable spaces. A cityscape where the whole point is the whole point. Photography can be quite restrictive for big subjects.

So with a little digital dexterity, we can make big views live and extend beyond well beyond our normal real estate. This is a fantastic application for construction hoardings, wall art for receptions and corporate spaces, banners and marketing collateral.

The result is something you can print enormous — wall-filling, space-defining — and still find detail in the corners that rewards a closer look. If you can’t see the woods for the trees you’ve in the right spot.

All Arounder

At the further end of this work sits the 360 equirectangular — a full spherical capture of a space, every direction simultaneously recorded in a single wraparound image. Flat on a screen it looks like the world has been unfolded and laid out like a map. Loaded into a viewer, it becomes something else: an immersive environment you can navigate, zoom, explore. Architecture, interiors, locations — experienced before anyone makes the journey.

Widen Your Horizons

There’s a spatial abstraction to this kind of work that I find genuinely interesting. Reality, turned on its head. Literally, in some cases — the tiny planet projection takes a 360 image and folds it into a sphere, the horizon curving underneath, the sky becoming a backdrop to a world that looks like something from a picture book that forgot to be ordinary. Familiar places made briefly alien.

The applications are practical as well as visual. Virtual tours, large format fine art prints, immersive content for property, hospitality, events, and architectural documentation. High resolution source files that hold up at any output size.

Dublin from above a pier. An event space mapped in full. A landscape that earns every pixel.